Unrivaled in Antitrust

The merger of Sperling & Slater with Kenny Nachwalter marked the pinnacle of a bold new chapter in legal excellence. This wasn’t just a union of respected legacies but a vision to rise higher. Entering a highly competitive legal market, they needed more than a refreshed look; they needed a brand that embodied their commitment to leadership and innovation. Rooted in the idea of being “Unrivaled in Advocacy,” the new identity signals their unmatched expertise in antitrust law and complex litigation. More than a promise, it’s a declaration that Sperling Kenny Nachwalter is leading the way in reshaping what legal representation can look like today and tomorrow.

A visual identity anchored in the pinnacle.

To visually amplify the concept of unrivaled excellence, the brand incorporates a distinctive “pinnacle” shape throughout its design elements. This shape, an elegant and dynamic form, reinforces the firm’s positioning as a leader always striving for the highest standards. The visual system is robust yet approachable, uniting bold color palettes with clean design constructs that balance energy and gravitas. Every touchpoint of the brand reflects this pinnacle theme, whether in marketing materials, attorney profiles, or firm signage, underscoring a culture that values achievement and leadership.

Reinforcing leadership through story and style.

The design system was developed with leadership in mind, pairing powerful visual elements with concise, punchy messaging to reflect the firm’s confidence and ambition. Headlines like “An Unrivaled Union” and “An Unrivaled Approach” clearly articulate their vision and values. The brand framework allows for consistent storytelling across materials, showcasing how “Unrivaled in Advocacy” comes to life through successful client outcomes, innovative strategies, and a collaborative ethos. Case studies, pitch decks, and attorney spotlights were all designed to capture the firm’s extraordinary expertise while tying back to the pinnacle theme, symbolizing their constant drive towards excellence.

Built to scale across every touchpoint.

The brand system’s modularity ensures it performs seamlessly across every platform and medium. Bold design elements, including the pinnacle, scale effortlessly from large conference banners to small branded swag. Digital assets maintain clarity and emphasis no matter the format, ensuring a cohesive experience across websites, social media, and presentation decks. With room to evolve while staying true to its core, the identity grows alongside the firm, reinforcing Sperling Kenny Nachwalter’s ability to adapt in a dynamic industry without losing its impact or message.

The shape of an unrivaled future.

The rebrand was more than an aesthetic overhaul; it became a strategic foundation for the future. The pinnacle shape reflected not just their identity but their ambition—to reach the peak of their profession and redefine what success looks like in the legal industry. By marrying two legacies into a single brand that stands taller than its predecessors, Sperling Kenny Nachwalter signaled their readiness to lead. The result is a visual and strategic identity that celebrates their collective strength and positions them as leaders now and for generations to come.