At Contrast & Co., Patty applies her background in CX and UX analysis to help clients better understand — and better serve — the people who matter most to their brands. With a PhD and deep roots in human-centered design, she translates complex audience behaviors into clear insights that sharpen strategy and elevate experience. Before joining the team, Patty honed her skills at Bixal, where she developed a reputation for rigorous research and a sharp ability to connect findings to real outcomes.