Shanto Naturals

The Pursuit of Shanto

We’ve all been there. Popping a daily supplement pill or two. Realizing that routine has grown to include numerous pills a day. Adding infusions and powders and droppers of health-enriching formulas, often characterized by long ingredient lists and impossible pronunciations. That’s where Shanto comes in. Shanto’s revolutionary oral spray supplements are tailor-made to enhance your well-being—without the usual bother of pills, powders, or infusions. Shanto believes that optimal health is the key to a happy and fulfilling life. We spend too much time aspiring to be well. To be calm. To be rested. What if we could actually achieve it? With Shanto, you can. This is the pursuit of Shanto.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging
Packaging Design

American Kidney Fund | Beyond Bananas

Keep potassium in check.

American Kidney Fund’s Beyond Bananas campaign had established an important platform for potassium education, but engagement was waning. Misconceptions persisted, patients needed greater support, and busy providers had limited time to address potassium management. AKF partnered with Contrast & Co. to reinvigorate the campaign while preserving its established equity. The objectives extended beyond awareness: encourage earlier conversations, equip patients to advocate for their health, and create a stronger foundation for renewed and expanded sponsorship.

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Services provided:

Campaign Concept
Campaign Positioning & Messaging
Campaign Strategy
Campaign Identity

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