Deep Instinct

Prevention Without Compromise.

​​Deep Instinct is an organization and technology platform uniquely positioned to shift the paradigm in cybersecurity. The landscape of this sector has long been focused more on the aftermath than advance notice. Not anymore. With Deep Instinct’s prevention-first approach, stopping ransomware and other malware is transformed through the world’s first and only purpose-built deep learning cybersecurity framework. Deep Instinct prevents unknown threats faster and with greater efficacy than any other security solution, ensuring malware never stands a chance. It’s a powerful way to reframe the approach—and it’s one reinforced by a brand experience that stands alone in the marketplace.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging
Website Design

Alpha Omega

Creating New Possibilities.

From national security and foreign affairs to climate change, Alpha Omega is focused on solving the Federal Government’s most paramount challenges. Over the last seven years the organization has grown their expertise in some of the nation’s most critical IT services: cybersecurity, artificial intelligence and digital modernization; providing tailored solutions to exceed customers needs. To evolve with these fast-growing technologies, the Alpha Omega brand and website experience needed a reimagination. One that centered around the cornerstone of bleeding-edge tech, possibility. And their ability to capture it. From beginning to end.

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Services provided:

Research
Brand Refresh
Information Architecture
Website Design

Vaultes

Crafting a human-centered cybersecurity presence.

Vaultes, a leading cybersecurity organization, was looking to refresh their brand and their website. They had an existing look and feel that had been developed, but wanted to bring it alive in a whole new way. That’s where Contrast came in. Partnering closely with Vaultes, we set out to redefine what a cybersecurity brand can be—bold, modern, and truly human at its core. With limited starting assets, we expanded their visual language and crafted a digital presence that is both warm and trustworthy. The result powerfully sets Vaultes apart from larger, impersonal competitors, building a genuine sense of connection with clients in both government and commercial sectors.

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Services provided:

Website Design
Information Architecture
Brand Refresh
Interactive Consulting

Deep Instinct Black Hat

True cybersecurity? The answer lies in the cards.

For our clients.

Deep Instinct, a leader in deep learning cybersecurity, sought to make a bold statement at Black Hat, the global information security conference. Their mission was clear—to position Dianna and The Brain, their state-of-the-art cybersecurity solutions, as the ultimate companions in securing businesses against inevitable cyber threats. The campaign's central concept? A tarot card-themed approach that visualized cybersecurity threats and demonstrated the power of their solutions to “change your fate.”

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Services provided:

Campaign Identity
Campaign Concept
Event Identity Design System
Event Materials
Product Positioning

ORDR

The first step is ORDR.

In the world of network security, the journey always starts with order. ORDR recognized that asset intelligence is the foundation for all effective protection—knowing what is on your network, how it behaves, and where the risks lie. As organizations struggled to gain visibility amid the explosion of connected devices, ORDR’s platform stepped in to create clarity from chaos. Yet their brand didn’t communicate this pivotal role. To realize their vision and lead in the asset intelligence space, ORDR needed a new identity—one that placed the idea of order at its core.

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Services provided:

Brand Identity
Brand Messaging
Brand Strategy
Corporate Identity Design
Design Frameworks & Systems

SonicWall

Security without boundaries.

SonicWall had evolved beyond firewalls to become a leader in comprehensive cybersecurity solutions, with the launch of the SonicWall Platform marking a pivotal step forward by combining advanced features like real-time threat intelligence, AI-driven analytics, and end-to-end encryption into one seamless solution. When SonicWall approached us, they saw an opportunity to refresh their brand to better align with their forward-thinking vision for next-generation security. Having recently undergone a comprehensive rebranding process, they weren’t looking to start from scratch but to build upon their existing identity in a way that felt fresh, innovative, and future-focused. The goal was to create a brand that not only reflected their adaptability in protecting modern digital environments and underscored their leadership in the rapidly evolving cybersecurity landscape but also sharpened their philosophy of "Never alone, relentless security.

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Services provided:

Brand Identity
Brand Messaging
Brand Positioning & Messaging
Brand Refresh
Campaign Identity

Inky

Look deeper.

Phishing has evolved exponentially since the days of Nigerian royalty scams, and despite the best efforts, existing software and solutions are simply not equipped to deal with a challenge that’s grown increasingly targeted, sophisticated and lethal. Enter INKY. In a crowded space filled with cyber companies all claiming to protect email, INKY truly can. She is the first email protection software to detect phishing attacks using computer vision, artificial intelligence and machine learning. So, to make her highly unique abilities approachable and understandable, we gave INKY a friendly, playful brand, focused around an all-seeing, all-knowing octopus.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging

CyCognito

Rule Your Risk

In case you’re unclear who’s winning the cyberwar, it’s not the good guys. Despite staggering security investments by organizations, attackers continue to execute new tactics daily that breach even the most secure of security stacks. And when it comes to safeguarding their surfaces and defending against risk, most organizations don’t know where to start. Enter CyCognito, a revolutionary new approach to risk management driven to create positive business impact. Far deeper than strictly external attack surface management, CyCognito helps organizations identify, understand, and master their risk in profound new ways. The anchoring concept that oriented the brand: Rule Your Risk.

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Services provided:

Research
Brand Strategy
Brand Identity

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