Conformity is the enemy.

You want a brand philosophy? That’s ours.
We're Contrast & Co., an award-winning boutique brand strategy, identity and design consultancy driven to create the smartest, most strikingly different brand experiences on the planet. The brands we create transform organizations, rattle industries and crush conformity.
Let’s create some contrast.

See Our Work

Bottom Line

We help organizations of all sizes define and express themselves in ways that are unique, motivating, and powerful.

See Our Capabilities

Brand Strategy & Development

Before a brand is a brand, it is an idea and the set of beliefs that inspired it. During this first phase, we shape the foundational visual, positioning, and messaging signals necessary to tell your organization’s distinct story.

Brand Activation

In its early stages, a brand is fragile, susceptible to interpretation and manipulation. During the brand activation stage, we apply the brand strategy to specific use cases to ensure it’s consistently perceived by your target audiences.

Brand Integration

A brand is an exercise in purpose first, consistency second. During the brand integration stage, we accelerate the brand’s growth potential through ongoing creative partnership in order to ensure the original vision persists.

Dharma Pachner

December 15, 2025

TTB Awards Service Design Contract to Contrast & Co. + Bixal Joint Venture, CRUX

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This industry will always be filled with constraints. But real opportunity usually lies deeply buried within the insurmountable, and that is exactly the space you will find us exploring.

Dharma Pachner, Founder + President

We exist to create brands that are noticed. Brands that are inspiring. In short, brands that are limitless.

About Our Agency

Conformity is the enemy.

Get in. Graduate. Go far.

A welcoming new look for Annapolis.

The first step is ORDR.

Wealth that works.

Security without boundaries.

We help organizations of all sizes define and express themselves in ways that are unique, motivating, and powerful.

Brand Strategy & Development

Brand Activation

Brand Integration

TTB Awards Service Design Contract to Contrast & Co. + Bixal Joint Venture, CRUX

This industry will always be filled with constraints. But real opportunity usually lies deeply buried within the insurmountable, and that is exactly the space you will find us exploring.

We exist to create brands that are noticed. Brands that are inspiring. In short, brands that are limitless.