Unanet creates software to manage projects, people and financials. New opportunities were emerging in the market, and Unanet was eager to take on the industry giant. We realized early that our message needed to focus on something far bigger than just features and functionality. Unanet’s software was designed to help people thrive and organizations grow, and their key competitor had lost sight of that mission. The ERP software campaign we developed—run in both print and digital—helped remind people not merely of our offering, but of our purpose.

Core Services: Brand Strategy | Campaign Development