The business of outcomes.

Signal is a full-service advocacy and communications agency that operates alongside the most influential organizations in the world. Formerly known as McBee Strategic, their ownership had changed hands, and they needed a new name, message and identity to reflect the type of organization they had become. We created an advocacy and communications agency branding experience that was big, bold and unapologetic—a strong depiction of an organization determined to shape the future.

Core Services: Research | Naming | Brand Identity | Messaging | Design