PEONI

Business is blooming.

Small business owners create companies for many reasons. They’re planting a seed. Cultivating potential for the future. And as they navigate the growing pains of building a business, the prospect of health coverage can feel too costly, too complex, too unattainable. But without it, the right people and the right opportunities often remain out of reach. Until now. Meet Peoni, the only health coverage solution specifically designed to grow with small businesses. We partnered with this tailor-made health coverage organization to embody the organization’s expertise, ethos, and offerings in an entirely fresh way. The result is as modern, welcoming, and personal as their coverage.

Core Services: Research | Brand Strategy | Identity Design | Brand Positioning | Brand Messaging | Interactive Consulting

An audacious visual identity.

When considering the exceptionally complex landscape of healthcare, it’s critical to think not in terms of individual data points—but to look for the full picture. The Audacious Inquiry facets are a dynamic visual representation of this idea. Boundlessly flexible and adaptive to various applications, this simple visual system adds richness and definition to the brand experience. When it comes to the logo, curiosity and drive are at the forefront of the look, with an embedded question mark replacing the Q. And of course, practical details are just as critical, so the brand adapts and evolves with sleek typography, evocative imagery, and functional iconography and metrics visualizations to bring everything together.

A bold voice.

Audacious Inquiry is building the single most impactful platform for aligning delivery across care settings. So the brand’s messaging centers around outcomes by focusing on essential questions to be asked and critical aspirations to be targeted. It’s a construct designed to coordinate elegantly alongside the visual elements—and a boundlessly adaptive one, too. But this approach goes beyond mere provocation or flair. Instead, the voice is laser-focused on appealing to the collective humanity of Audacious Inquiry’s audiences. The physicians, patients, and administrators who so desperately crave continuity and synthesis from their healthcare encounters. These individuals are the centerpiece of the brand voice—and the motivation that keeps the organization asking difficult questions and pursuing transformative answers.

An intrepid interactive experience.

Applying brand elements can feel seamless in a vacuum—but the real complexity arises in the interactive implementation stage. In partnership with the organization’s internal marketing team and external digital marketing partner, we developed a highly solutions- and outcomes-based site experience. Our efforts included migration and refinement of more than 300 existing URLs, not to mention the development of an enhanced interactive experience and robust, component-driven CMS for maximum flexibility. Audacious is a brand built around challenging the way things have always been done—and the interactive experience carries that brand promise forward by balancing fundamental efficiencies with a truly engaging experience.

An enterprising system and resources.

Audacious enables better care delivery for more than 70 million Americans—so they need flexible yet concrete resources to serve day-to-day sales and marketing teams bringing the brand vision to life each day. Where to start? Platform conceptualizations became essential, as did multidimensional infographics to communicate everything from technological performance to healthcare infrastructure to implementation processes. So we tapped into the foundational visual elements, adapting them for everything from presentation slides to abstractions of the technology to email design systems and beyond.