The Mobomo Code

Mobomo is a fast-growing team of engineers, artists and developers with the hunger to challenge the impossible, and the structure and skills to actually pull it off. They had recently completed a significant merger with a partner agency, and approached us to help define and capture their new brand experience. Mobomo needed to showcase their abilities and their outcomes, but just as importantly, they needed to speak to the defining values and principles that had paved the way to their success. Through conversations and interviews, we conceived and created the Mobomo Code book—a series of eight guiding mantras that unified their messages and aligned their behaviors.