The beauty of data.

Datum is a global leader in the exploding field of data governance—an industry increasingly seized by buzzwords, rules and complexity. They reached out to us because they were fundamentally at odds with their competitors and wanted a brand platform that could define their vision and stand apart in a sea of similarity. We created a powerful new visual identity system to reveal the true beauty behind data and humanize an industry that had grown technical and cold.

Core Services: Research | Brand Strategy | Identity Design | Brand Messaging | Design