Cool isn’t a temperature, it’s a feeling.

Cool is a refreshing ritual designed to celebrate the most rewarding part of a workout—the cooldown. But beyond the product, the founders were inspired by a highly driven sense of mission and wanted a brand that far transcended functionality. We created a powerful workout cooldown product branding system to communicate to a broad array of athletes, stretching from yogis to golfers, and developed a brand platform that defined their vision and reinforced their ideals.

Core Services: Research | Brand Strategy | Naming | Identity | Messaging