Work. Smarter.

BroadSoft is an industry leading cloud-based software platform that combines the user-friendly experience of consumer technology with the robust IT, scalability and reliability enterprises need. Consumers are changing the way organizations buy technology, and BroadSoft needed software platform branding to define their purpose, increase their visibility and remain competitive. No longer content being in the background, they wanted a brand experience that was bold, energetic, unique and intuitive. Introducing Work, Smarter. More than a tagline, it’s a promise.

Core Services: Research | Brand Strategy | Messaging | Visual Identity | Brand Guidelines